By Alyssa Duvall
Are pay-per-click ads the best method of getting customersto your website?
Essentially there are two ways your website can get to the topof a search engine's results:
* Pay-per-click ads, where you pay for your site to appear inthe "Sponsored Links" area on the right side of the results page
* Search engine optimization, where your site is optimized tobe at the top of the natural/organic results on the left side ofthe results page (link to our SEO page)
JupiterResearch analyst Niki Scevak stated that one in sevensearchers click on a paid/sponsored link. If you do the math,that's only 14% of searchers who are choosing the pay-per-clickads to get to the information they are searching for. It alsomeans, if you concentrate all your search efforts onpay-per-click you will only be reaching 14% of your potentialcustomers.
So while pay-per-click methods might get your listed quicklythey may not be driving as much traffic as you want. That is whyinvesting time towards a solid search engine optimization andlink management campaign is needed to get your site listedhighly in the natural results is a step that cannot be ignored.It helps you reach more searchers
Article Source: www.ArticlesBase.com
